Research

Youth by Daughter - Music Video

Over the summer 2017 I created a music video for the song Youth by Daughter. For this I used clips from the first 3 seasons of Sherlock. I wanted to create a mood of loss, and try to reflect the feeling of the music in the way the clips were edited together.

Initial Ideas Mood Board

Narrative Theorists

Genre Theorists

Audience Theorists

Representation Theory

Reflective Research - Cultural and Political Importance

Conventions of Trailers

Conventions and Iconography of Supernatural, Mystery, Drama and Thriller

Created using Visme. An easy-to-use Infographic Maker.

History of Trailers

Supernatural Mystery Genre - History and Iconic Directors

Sounds in Supernatural Mystery
 

Analysis of Trailers

Audience Expectations of the Supernatural Mystery Genre

The Girl with the Dragon Tattoo - Analysis of Promotional Package

Initial Ideas

Target Market and Demographic

The target market would be between 14-25 year old people. I think that this is the audience is most likely to watch the genre of our movie as it is a supernatural mystery thriller. The characters are also within this age bracket which means that the audience can relate to the characters.

The target market is also one of the most popular age groups which go to the cinema according to various studies.

The film may also be liked by both males and females because of the aspects of the drama and the horror thriller, therefore should please both
genders.

Therefore when we are making and planning the trailer we need to take into account the likes and dislikes of our target market and how best to target them.